Spins: Full Of Lovely Thing
This Skoda commercial is quite interesting. The commercal shows a group of people, probably bakers preparing something delicious looking. I think this commercial is trying to tell us that all their cars are made with love. With the baker in the commercial representing the car manufacturer.
This honda commercial shows the different parts of the car and how they work in a unique and interesting way. This ad is effective as its is unique ad very interesting.
This Toyota commercial uses a weird kind of approached to express its 'human touch' . This ad works because it is straightforward and easy to understand and it is very interesting and amusing.
This Subaru commercial has included wildlife in it, using a cheetah to show how fast the car can go. The advertisement is effective as it allows the audience to clearly understand how powerful the car engine is.
This Fiat advertisment is quite effective, it uses a funny approach to show how Fiat user love their car but it do not really show much on the useful functions of the car
These two VW ad and Nissan ad here are quite similar, in fact everything is the same except that the cops in the Nissan ad are protecting the car instead of being protected by it.
The VW ad shows a group of policemen camping behind the Polo car as if showing us, the audience, that the VW car give them the best protection. On the other hand, The Nissan ad show a group of policemen in front of the Nissan car protecting it which shows the audience that Nissan's car are precious and worth protecting. i think both ads are creative and yet easy to understand.
What I think about the Singapore consumerism of vehicles is that most Singaporeans tend to buy what everyone else are buying and they prefer cars that look simple and are easy to use. Nissan and Toyota are some of the popular car manufacturers here in Singapore as it is proven to be safe and are able to fit a family of four or five comfortably in it. SUV car have been increasingly popular as more Singaporean are having bigger families. Therefore a safe, easy to use and spacious car are what Singaporeans are getting now.
Tuesday, October 16, 2007
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