Tuesday, October 30, 2007
Monday, October 29, 2007
Reseach on logo
The Pepsi logo has made a remarkable evolution over the years into the three-dimensional globe against an ice blue background that's become synonymous with Pepsi products.
Lamborghini is an Italian manufacturer of high performance sports cars based in the small Italian village of Sant'Agata Bolognese, near Bologna. Lamborghini is now a subsidiary of German car manufacturer Audi AG, which is in turn a subsidiary of Volkswagen. Lamborghini is the main counterpart to Ferrari in the italian sports car business. The Italian company was founded in 1963 by businessman Ferruccio Lamborghini, who owned a successful tractor factory.
The Lamborghini Charging Bull Logo stands for the founder's, Ferruccio Lamborghini, zodiacal sign (Taurus). Most of the company's cars have been named after famous fighting bulls (oddly most have been spanish bulls not italian).
Interestingly it is said that the choice of an animal and the colors used on the logo (gold on a black background, and a charging bull) are suspiciously similar to the Ferrari logo (a black horse on a yellow background). It is believed that this was no accident on the part of Lamborghini, who had a long standing (and not always friendly) rivalry with Ferrari.
The Amazon logo represents the very same message that they sell everything from A to Z and the arrow below the logo represents the smile that customers would experience by shopping on the Amazon.com website.
All racing fans are very familiar with the famous Ferrari "prancing horse" symbol. The famous symbol of Ferrari is a black prancing horse on yellow background, usually with the letters S F for Scuderia Ferrari. The horse was originally the symbol of Count Francesco Baracca, a legendary "asso" (ace) of the Italian air force during World War I, who painted it on the side of his planes.
The Mercedes-Benz logo is one of the most famous brands in the world. The Benz logo is a simplistic three-pointed star that represents its domination of the land, the sea, and the air. The famous three-pointed star was designed by Gottlieb Daimler to show the ability of his motors for land, air and sea-usage. It was first seen on a Daimler in 1909, and was combined with the Benz laurel wreath in 1926 to signify the union of the two firms. Mercedes-Benz is the world's oldest automobile manufacturer.
Sunday, October 28, 2007
Healthcare commercials
This Thai health care commercial is hilarious and its is trying to convey a message to the public that exercising is good.
Spin: exercise makes your skin glow, exercise provides fast relieves from all pain
This is a breast cancer commercial. which purpose is to convince womans to examine their own breast every once in a while
Spin: If men had breast, they'd appreciate it
tips on creating a logo
http://top7business.com/?Top-7-Tips-on-What-Makes-a-Good-Logo?&id=1285
Top 7 Tips on What Makes a Good Logo?
By Vukan Karadzic
One of the most important marketing tools is an effective logo. It provides an easily recognizable identity for your business or organization. It not only communicates who you are but what you are. Therefore, every business or organization contemplating adopting a logo should know the criteria that make for an effective logo.
1. The first characteristic of an effective logo is that it has immediate impact. Your logo should catch the viewer's eye and hold the viewer's attention. Consider the logo of Apple Computers; the graphic apple with a stylized bite taken out of it has immediate product and corporate identification with consumers. An effective logo "grabs" attention.
2. In addition to impact, a good logo must be good to look at. An effective logo should have the look and feel of "art", if a logo is not appealing to the eye it will defeat its purpose - attracting attention and providing effective identification.
3. A good logo must also copy well. In any business or organization, the use of a logo becomes ubiquitous - it is ever-present on buildings, letterhead, signs, products, promotional items, etc. A good logo will be as effective on a business card as it is on a billboard - small scale and large scale uses. Will the logo still be recognizable printed on the barrel of a ballpoint pen?
4. This brings us to the next characteristic of an effective logo the logo must create or evoke a positive image. "Branding" is a common marketing principle based on product identification growing out of identifying a product with a positive image and a sense of goodwill.
5. Another characteristic of a good logo is that it accurately represents the organization or business. If a company or organization wants to project a serious, professional image, the logo must look professional. A humorous or whimsical logo would be counterproductive to projecting professionalism.
6. The best logos are the most memorable logos. The Apple Computer "Apple" logo and the McDonald's Hamburgers "golden arches" are great logos because they are memorable to the point of being iconic.
7. A logo identifies a business or organization so it would be counterproductive to change it because it did not wear well over time. Do you remember what we said about "branding" earlier in this article? Companies that have invested vast amounts of money, time, and effort to establish their "brand" do not change it frequently for a reason. Make sure your logo will be "timeless" for the same reason.
Top 7 Tips on What Makes a Good Logo?
By Vukan Karadzic
One of the most important marketing tools is an effective logo. It provides an easily recognizable identity for your business or organization. It not only communicates who you are but what you are. Therefore, every business or organization contemplating adopting a logo should know the criteria that make for an effective logo.
1. The first characteristic of an effective logo is that it has immediate impact. Your logo should catch the viewer's eye and hold the viewer's attention. Consider the logo of Apple Computers; the graphic apple with a stylized bite taken out of it has immediate product and corporate identification with consumers. An effective logo "grabs" attention.
2. In addition to impact, a good logo must be good to look at. An effective logo should have the look and feel of "art", if a logo is not appealing to the eye it will defeat its purpose - attracting attention and providing effective identification.
3. A good logo must also copy well. In any business or organization, the use of a logo becomes ubiquitous - it is ever-present on buildings, letterhead, signs, products, promotional items, etc. A good logo will be as effective on a business card as it is on a billboard - small scale and large scale uses. Will the logo still be recognizable printed on the barrel of a ballpoint pen?
4. This brings us to the next characteristic of an effective logo the logo must create or evoke a positive image. "Branding" is a common marketing principle based on product identification growing out of identifying a product with a positive image and a sense of goodwill.
5. Another characteristic of a good logo is that it accurately represents the organization or business. If a company or organization wants to project a serious, professional image, the logo must look professional. A humorous or whimsical logo would be counterproductive to projecting professionalism.
6. The best logos are the most memorable logos. The Apple Computer "Apple" logo and the McDonald's Hamburgers "golden arches" are great logos because they are memorable to the point of being iconic.
7. A logo identifies a business or organization so it would be counterproductive to change it because it did not wear well over time. Do you remember what we said about "branding" earlier in this article? Companies that have invested vast amounts of money, time, and effort to establish their "brand" do not change it frequently for a reason. Make sure your logo will be "timeless" for the same reason.
Reseach on adidas
Originated: Germany
Subsidiaries: Reebok, taylormade, Maxfli
Founder: Adolf Dassler
Industry: Sportswear & sports equipment
Product: Footwear, sportswear, accessories
Income: 483 million(2006)
Slogan: Impossible Is Nothing
Target: Athletes and youths
adidas Forever Sports
Adi Dassler founded adidas to help athletes perform at the peak of their ability, and this goals continues to drives the brands activities till today.
adidas Originals
Focus on lifestyle, allow adidas to increase its reach into lifestyle market.
The original division s geared specifically towards consumers who may be less active in sports.
adidas strive to have its products offering available in a wide variety of venues to make its products accessible to all relevant consumers group
Subsidiaries: Reebok, taylormade, Maxfli
Founder: Adolf Dassler
Industry: Sportswear & sports equipment
Product: Footwear, sportswear, accessories
Income: 483 million(2006)
Slogan: Impossible Is Nothing
Target: Athletes and youths
adidas Forever Sports
Adi Dassler founded adidas to help athletes perform at the peak of their ability, and this goals continues to drives the brands activities till today.
adidas Originals
Focus on lifestyle, allow adidas to increase its reach into lifestyle market.
The original division s geared specifically towards consumers who may be less active in sports.
adidas strive to have its products offering available in a wide variety of venues to make its products accessible to all relevant consumers group
Research on Nike
Originated: US
Subsidiaries: Bauer, Cole Haan, Hurley International, Converse
Founder: Bill Bowerman
Industry: Sportswear & sports equipment
Product: Athletic shoes, Apparel, sports equipment, accessories
Income: 1.492 Billion(2007)
Slogan: Just Do It
Target: Youthful, materialistic crowd
Nike has a number of celebrity athletes & professional teams to focus attention on their products. Nike has signed top athletes in many different sports
It was the signing of basketball player Michael Jordan in 1984 that proved to be 1 of the biggest booast to Nike's publicity & sales
Nike also sponsors events, focusing attention on its products. Nike uses websites as a promotional tool to cover the event
Subsidiaries: Bauer, Cole Haan, Hurley International, Converse
Founder: Bill Bowerman
Industry: Sportswear & sports equipment
Product: Athletic shoes, Apparel, sports equipment, accessories
Income: 1.492 Billion(2007)
Slogan: Just Do It
Target: Youthful, materialistic crowd
Nike has a number of celebrity athletes & professional teams to focus attention on their products. Nike has signed top athletes in many different sports
It was the signing of basketball player Michael Jordan in 1984 that proved to be 1 of the biggest booast to Nike's publicity & sales
Nike also sponsors events, focusing attention on its products. Nike uses websites as a promotional tool to cover the event
Sunday, October 21, 2007
Weekends VS Weekdays Papers
There is a huge difference in the ads found in the papers during weekends and weekdays.
There are plenty advertisements on classes, courses, self improvement seminars and body and hair solution programmes during the weekends. More varieties of advertisement could be found in the weekends paper, advertisements from mobile phones to condominiums. More advertisements of movies, warehouse sales, mobile phone and restaurant can be found in a weekend paper as its the time of week where many people are not working and are free to shop,catch a movie and have a nice meal at a restaurant.
There are plenty advertisements on classes, courses, self improvement seminars and body and hair solution programmes during the weekends. More varieties of advertisement could be found in the weekends paper, advertisements from mobile phones to condominiums. More advertisements of movies, warehouse sales, mobile phone and restaurant can be found in a weekend paper as its the time of week where many people are not working and are free to shop,catch a movie and have a nice meal at a restaurant.
Friday, October 19, 2007
Newspaper spins
Chanel's Mat lumiere
-For a Complexion that breathes perfection
BMW 523i
Finally an ownership package that's as unique as you are
Lexus 400h
More than a car, it's a scientific revolution
IGenius
Every child is a genius
Geely
The smoothest ride in town
Nanayang Academy of Fine Arts
We nurture winners
Wealth Mentor
" I locked in a profit of US$1,100.00 in 1 day during the trainng.."
Fil
Achieve an amazing transformation at Fil
Expressions
It takes 1 month, 1 programme and 1 place for you to lose up to 3kgs in 3 days
Tian Po
The worlds most perfectly cut diamond
Maggi
We spent 1.7billion on R&D to suit your special taste
The Millionaire Mind
Give me 5 minutes and i can predict your financial futre for the rest of your life
Royal Caribbean International
Everyone's talking about rhapsody of the seas holiday season specials
-For a Complexion that breathes perfection
BMW 523i
Finally an ownership package that's as unique as you are
Lexus 400h
More than a car, it's a scientific revolution
IGenius
Every child is a genius
Geely
The smoothest ride in town
Nanayang Academy of Fine Arts
We nurture winners
Wealth Mentor
" I locked in a profit of US$1,100.00 in 1 day during the trainng.."
Fil
Achieve an amazing transformation at Fil
Expressions
It takes 1 month, 1 programme and 1 place for you to lose up to 3kgs in 3 days
Tian Po
The worlds most perfectly cut diamond
Maggi
We spent 1.7billion on R&D to suit your special taste
The Millionaire Mind
Give me 5 minutes and i can predict your financial futre for the rest of your life
Royal Caribbean International
Everyone's talking about rhapsody of the seas holiday season specials
Tuesday, October 16, 2007
Spins: Full Of Lovely Thing
This Skoda commercial is quite interesting. The commercal shows a group of people, probably bakers preparing something delicious looking. I think this commercial is trying to tell us that all their cars are made with love. With the baker in the commercial representing the car manufacturer.
This honda commercial shows the different parts of the car and how they work in a unique and interesting way. This ad is effective as its is unique ad very interesting.
This Toyota commercial uses a weird kind of approached to express its 'human touch' . This ad works because it is straightforward and easy to understand and it is very interesting and amusing.
This Subaru commercial has included wildlife in it, using a cheetah to show how fast the car can go. The advertisement is effective as it allows the audience to clearly understand how powerful the car engine is.
This Fiat advertisment is quite effective, it uses a funny approach to show how Fiat user love their car but it do not really show much on the useful functions of the car
These two VW ad and Nissan ad here are quite similar, in fact everything is the same except that the cops in the Nissan ad are protecting the car instead of being protected by it.
The VW ad shows a group of policemen camping behind the Polo car as if showing us, the audience, that the VW car give them the best protection. On the other hand, The Nissan ad show a group of policemen in front of the Nissan car protecting it which shows the audience that Nissan's car are precious and worth protecting. i think both ads are creative and yet easy to understand.
What I think about the Singapore consumerism of vehicles is that most Singaporeans tend to buy what everyone else are buying and they prefer cars that look simple and are easy to use. Nissan and Toyota are some of the popular car manufacturers here in Singapore as it is proven to be safe and are able to fit a family of four or five comfortably in it. SUV car have been increasingly popular as more Singaporean are having bigger families. Therefore a safe, easy to use and spacious car are what Singaporeans are getting now.
This Skoda commercial is quite interesting. The commercal shows a group of people, probably bakers preparing something delicious looking. I think this commercial is trying to tell us that all their cars are made with love. With the baker in the commercial representing the car manufacturer.
This honda commercial shows the different parts of the car and how they work in a unique and interesting way. This ad is effective as its is unique ad very interesting.
This Toyota commercial uses a weird kind of approached to express its 'human touch' . This ad works because it is straightforward and easy to understand and it is very interesting and amusing.
This Subaru commercial has included wildlife in it, using a cheetah to show how fast the car can go. The advertisement is effective as it allows the audience to clearly understand how powerful the car engine is.
This Fiat advertisment is quite effective, it uses a funny approach to show how Fiat user love their car but it do not really show much on the useful functions of the car
These two VW ad and Nissan ad here are quite similar, in fact everything is the same except that the cops in the Nissan ad are protecting the car instead of being protected by it.
The VW ad shows a group of policemen camping behind the Polo car as if showing us, the audience, that the VW car give them the best protection. On the other hand, The Nissan ad show a group of policemen in front of the Nissan car protecting it which shows the audience that Nissan's car are precious and worth protecting. i think both ads are creative and yet easy to understand.
What I think about the Singapore consumerism of vehicles is that most Singaporeans tend to buy what everyone else are buying and they prefer cars that look simple and are easy to use. Nissan and Toyota are some of the popular car manufacturers here in Singapore as it is proven to be safe and are able to fit a family of four or five comfortably in it. SUV car have been increasingly popular as more Singaporean are having bigger families. Therefore a safe, easy to use and spacious car are what Singaporeans are getting now.
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