Originated: US
Subsidiaries: Bauer, Cole Haan, Hurley International, Converse
Founder: Bill Bowerman
Industry: Sportswear & sports equipment
Product: Athletic shoes, Apparel, sports equipment, accessories
Income: 1.492 Billion(2007)
Slogan: Just Do It
Target: Youthful, materialistic crowd
Nike has a number of celebrity athletes & professional teams to focus attention on their products. Nike has signed top athletes in many different sports
It was the signing of basketball player Michael Jordan in 1984 that proved to be 1 of the biggest booast to Nike's publicity & sales
Nike also sponsors events, focusing attention on its products. Nike uses websites as a promotional tool to cover the event
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