Originated: Germany
Subsidiaries: Reebok, taylormade, Maxfli
Founder: Adolf Dassler
Industry: Sportswear & sports equipment
Product: Footwear, sportswear, accessories
Income: 483 million(2006)
Slogan: Impossible Is Nothing
Target: Athletes and youths
adidas Forever Sports
Adi Dassler founded adidas to help athletes perform at the peak of their ability, and this goals continues to drives the brands activities till today.
adidas Originals
Focus on lifestyle, allow adidas to increase its reach into lifestyle market.
The original division s geared specifically towards consumers who may be less active in sports.
adidas strive to have its products offering available in a wide variety of venues to make its products accessible to all relevant consumers group
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