Monday, October 29, 2007

Reseach on logo




The Pepsi logo has made a remarkable evolution over the years into the three-dimensional globe against an ice blue background that's become synonymous with Pepsi products.




Lamborghini is an Italian manufacturer of high performance sports cars based in the small Italian village of Sant'Agata Bolognese, near Bologna. Lamborghini is now a subsidiary of German car manufacturer Audi AG, which is in turn a subsidiary of Volkswagen. Lamborghini is the main counterpart to Ferrari in the italian sports car business. The Italian company was founded in 1963 by businessman Ferruccio Lamborghini, who owned a successful tractor factory.

The Lamborghini Charging Bull Logo stands for the founder's, Ferruccio Lamborghini, zodiacal sign (Taurus). Most of the company's cars have been named after famous fighting bulls (oddly most have been spanish bulls not italian).

Interestingly it is said that the choice of an animal and the colors used on the logo (gold on a black background, and a charging bull) are suspiciously similar to the Ferrari logo (a black horse on a yellow background). It is believed that this was no accident on the part of Lamborghini, who had a long standing (and not always friendly) rivalry with Ferrari.





The Amazon logo represents the very same message that they sell everything from A to Z and the arrow below the logo represents the smile that customers would experience by shopping on the Amazon.com website.




All racing fans are very familiar with the famous Ferrari "prancing horse" symbol. The famous symbol of Ferrari is a black prancing horse on yellow background, usually with the letters S F for Scuderia Ferrari. The horse was originally the symbol of Count Francesco Baracca, a legendary "asso" (ace) of the Italian air force during World War I, who painted it on the side of his planes.





The Mercedes-Benz logo is one of the most famous brands in the world. The Benz logo is a simplistic three-pointed star that represents its domination of the land, the sea, and the air. The famous three-pointed star was designed by Gottlieb Daimler to show the ability of his motors for land, air and sea-usage. It was first seen on a Daimler in 1909, and was combined with the Benz laurel wreath in 1926 to signify the union of the two firms. Mercedes-Benz is the world's oldest automobile manufacturer.

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