Commercial analysis - Agfa Film

I think that this ad is effective. The start of the commercial catches the attention of the audience as it shows a skinny, geeky looking guy and a bunch of beautiful woman who are laughing at him and taking out their undergarments, this makes the audience curious as what the beautiful ladies are laughing at and why are they taking off the undergarments. That was the distraction at the beginning of the commercial where the audience might not be able to figure out that it is a camera commercial and they would want to continue watching the commercial to see what was going on. It is then followed by the surprise element when camera shutter sound was heard and the geeky guy revealing that he is holding a camera. It is then followed a voice over ‘for things you only see once in a lifetime’ and the close up of the product and its logo, which then reveals that it is a camera commercial. There is another scene, showing the geeky guy browsing through the picture he took, after the close up of the product and the logo, which reinforced. What the commercial is selling. The commercial uses humor and a little sex to attract attention from its audience and to convey the message that the camera is waterproof. The use of appropriate sound effect which is the camera shutter sound also helps the audience to understand that it is a camera commercial. In terms of the message it’s sending out, it’s simple and easy to understand. Background music should be included in this commercial. Other then that, I think its is quite and effective commercial