Commercial analysis - Agfa Film

I think that this ad is effective. The start of the commercial catches the attention of the audience as it shows a skinny, geeky looking guy and a bunch of beautiful woman who are laughing at him and taking out their undergarments, this makes the audience curious as what the beautiful ladies are laughing at and why are they taking off the undergarments. That was the distraction at the beginning of the commercial where the audience might not be able to figure out that it is a camera commercial and they would want to continue watching the commercial to see what was going on. It is then followed by the surprise element when camera shutter sound was heard and the geeky guy revealing that he is holding a camera. It is then followed a voice over ‘for things you only see once in a lifetime’ and the close up of the product and its logo, which then reveals that it is a camera commercial. There is another scene, showing the geeky guy browsing through the picture he took, after the close up of the product and the logo, which reinforced. What the commercial is selling. The commercial uses humor and a little sex to attract attention from its audience and to convey the message that the camera is waterproof. The use of appropriate sound effect which is the camera shutter sound also helps the audience to understand that it is a camera commercial. In terms of the message it’s sending out, it’s simple and easy to understand. Background music should be included in this commercial. Other then that, I think its is quite and effective commercial

most effective commercial

The 2 most effective commercial to me is the Thai healthcare commercial and the Subaru commercial

The Thai healthcare commercial is targeted to the public, informing the public that exercising is good for them. Its is effective as it motivates the public to exercise more as the commercial shows how exercising can do us good and even make us look better and relieve our pain. The use of music was also appropriate.

The Subaru commercial is targeted to anyone with a need for speed. The commercial shows a guy driving a Subaru car competing against a cheetah. I think the commercial is effective as it manages to show us that the Subaru car is able to compete with a cheetah and winning the cheetah.

Final adidas logo

This is the final adidas logo ive chosen.

The logo represents an eye of an athlete, filled with determination and confidence.
The logo is sky blue in color as sky blue is a cool color which implies that adidas is cool (=

development on adidas logo